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Working from another location or from our workplace in Columbia, Maryland, the Seo (SEO) Web Marketing Expert belongs of the Web Marketing team and will be accountable for examining, examining and executing updates to sites to guarantee they are enhanced for natural search traffic. This position will work to drive inbound, natural traffic to Pearson Virtual Schools' website properties while improving our supported brands' online search engine outcomes.

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The position requires thorough understanding of SEO strategies and finest practices, understanding of web analytics and tracking tools, strong composing abilities, some proficiency with website/blog content management systems, combined with a meticulous attention to information and commitment to quality.  Find More Details On This Page  ought to have the ability to simultaneously handle varied jobs in a busy, cross-functional matrixed workplace.

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+ Determine brand-new keywords to target on search engines (i. e., Google, Bing) and to improve rankings on existing keywords to increase the number of families obtained through non-media efforts and contribute to reductions in marketing cost per enrollment. Preserve and enhance a master lineup of keyword/terms across all brand names.

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+ Help in the creation, application and execution of SEO methods and roadmaps. + Establish and carry out link structure techniques. + Conduct research on websites design and technical performance specific to enhancing for improved website speed performance. + Draft and compose effective SEO material for blog sites and sites as needed.

+ Work and team up with cross-functional groups, including imaginative services, conversion optimization, social media, marketing & analytics to make sure success of SEO strategies and roadmaps. + Partner with our web development group to guarantee SEO best practices are effectively executed on all new site functionality. + Coordinate with SEO firm and related vendors.

+ Evaluation website content efficiency and carry out routine competitive research on the top carrying out pages. + Assist with routine reporting on existing and future SEO efforts. Identify KPIs to demonstrate the value-add of SEO campaigns. + Other duties as assigned by manager. Pearson is an Equal Chance and Affirmative Action Employer and a member of E-Verify.